Companion Animal Parasite Council (CAPC)
Nonprofit / Animal Health | Social Strategy, Content | Client since 2026
The challenge: The Companion Animal Parasite Council has the data vets and pet owners need, but research doesn't share itself. They needed to turn dense parasite science into content that busy veterinary professionals and pet owners actually stop for.
What we did:
Turned monthly parasite prevalence data into timely, shareable posts
Ran LinkedIn for veterinary professionals and Facebook for pet owners
Tied content to the moments that matter, like heat waves, seasonal spikes, and parasites in the news
Results:
Engagement up 37.5%, to 3,800+ engagements in a single quarter
LinkedIn engagement up 42%
Top Facebook post reached 7,400+ people. Top LinkedIn post drove 641 clicks.