Prairie Estates Genetics
Dairy / Forage | Strategy, Account-Based Marketing, Google Ads, Social, Ghostwriting | Client since 2024
The challenge: PEG had top-tier products but no in-house marketing team, and budget was going to fragmented efforts with little connection to high-value customers.
What we did:
Overhauled their strategy and unified their brand messaging
Launched account-based marketing to reach high-value customers directly
Ran Google Ads driving buyers to forage management and product pages
Built Facebook and LinkedIn content, plus leadership ghostwriting
Res:
Website visitors up 4x, to 7,900
803,000 Facebook views and 2,700+ new page follows
LinkedIn engagement rate of 6.6%, outperforming 83% of US ag companies
$10,000+ saved annually by cutting wasted spend