Prairie Estates Genetics

Dairy / Forage | Strategy, Account-Based Marketing, Google Ads, Social, Ghostwriting | Client since 2024

The challenge: PEG had top-tier products but no in-house marketing team, and budget was going to fragmented efforts with little connection to high-value customers.

What we did:

  • Overhauled their strategy and unified their brand messaging

  • Launched account-based marketing to reach high-value customers directly

  • Ran Google Ads driving buyers to forage management and product pages

  • Built Facebook and LinkedIn content, plus leadership ghostwriting

Res:

  • Website visitors up 4x, to 7,900

  • 803,000 Facebook views and 2,700+ new page follows

  • LinkedIn engagement rate of 6.6%, outperforming 83% of US ag companies

  • $10,000+ saved annually by cutting wasted spend

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