Shields & Stripes

Nonprofit / Veterans & First Responders | Social, Fundraising Campaigns, Email, Donor CRM | Client since 2026

The challenge: Shields & Stripes serves [mission in one line]. Their marketing had been reactive heading into their most important fundraising season, and impersonators were targeting their social profiles.

What we did:

  • Locked down every social profile: removed fraudulent accounts, set up authenticator-based 2FA, and wrote a crisis plan

  • Launched mission storytelling and partnership content, including the Christopher Ward collaboration

  • Built Q4 campaigns around Veterans Day, the November gala, and Giving Tuesday

Results:

  • LinkedIn impressions up 258%

  • LinkedIn engagement up 346%, a 21% engagement rate

  • 1,147 post clicks in a single month

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