Shields & Stripes
Nonprofit / Veterans & First Responders | Social, Fundraising Campaigns, Email, Donor CRM | Client since 2026
The challenge: Shields & Stripes serves [mission in one line]. Their marketing had been reactive heading into their most important fundraising season, and impersonators were targeting their social profiles.
What we did:
Locked down every social profile: removed fraudulent accounts, set up authenticator-based 2FA, and wrote a crisis plan
Launched mission storytelling and partnership content, including the Christopher Ward collaboration
Built Q4 campaigns around Veterans Day, the November gala, and Giving Tuesday
Results:
LinkedIn impressions up 258%
LinkedIn engagement up 346%, a 21% engagement rate
1,147 post clicks in a single month