Critical Edge

Physical Security | Website, Messaging, Executive Ghostwriting, Social, Sales Enablement | Client since 2026

The challenge: Critical Edge does highly technical work, but their website, messaging, and sales language didn't reflect its sophistication. Online, they were nearly invisible.

What we did:

  • Rebuilt their messaging in plain English, without losing technical credibility

  • Built a new website

  • Ghostwrote thought leadership for their executive team

  • Ran social content for the company channels

Results:

  • Facebook views up 55x, to nearly 24,000

  • LinkedIn impressions up 42x, with link clicks up 49x

  • 2,500 website visitors to the new site

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