Critical Edge
Physical Security | Website, Messaging, Executive Ghostwriting, Social, Sales Enablement | Client since 2026
The challenge: Critical Edge does highly technical work, but their website, messaging, and sales language didn't reflect its sophistication. Online, they were nearly invisible.
What we did:
Rebuilt their messaging in plain English, without losing technical credibility
Built a new website
Ghostwrote thought leadership for their executive team
Ran social content for the company channels
Results:
Facebook views up 55x, to nearly 24,000
LinkedIn impressions up 42x, with link clicks up 49x
2,500 website visitors to the new site