Health eCareers
Healthcare Job Board | LinkedIn, Newsletter, Social, Paid Social | Client since 2025
20,000+ subscribers to a newsletter that didn't exist.
The challenge: Health eCareers had a solid internal marketing team, but their content wasn't breaking through in a crowded healthcare job market. And their audience behaves differently: clinicians read and click privately, because liking a job post is a public signal to their current employer.
What we did:
Launched and grew a flagship LinkedIn newsletter
Built a society partnership content pillar (ATS, UHMS, ACPM, AAFP)
Ran sponsored LinkedIn campaigns alongside organic content
Reported on the engagement that counts: reads and clicks, not just likes
Results:
20,000+ newsletter subscribers. Seven Q3 2026 issues drew 11,299 reads.
5M+ LinkedIn impressions and 1.7M Facebook views in 2025
2.01M sponsored LinkedIn impressions and 24,000+ clicks in Q3 2026
#2 in new LinkedIn followers among competitors, behind only Doximity