Health eCareers

Healthcare Job Board | LinkedIn, Newsletter, Social, Paid Social | Client since 2025

20,000+ subscribers to a newsletter that didn't exist.

The challenge: Health eCareers had a solid internal marketing team, but their content wasn't breaking through in a crowded healthcare job market. And their audience behaves differently: clinicians read and click privately, because liking a job post is a public signal to their current employer.

What we did:

  • Launched and grew a flagship LinkedIn newsletter

  • Built a society partnership content pillar (ATS, UHMS, ACPM, AAFP)

  • Ran sponsored LinkedIn campaigns alongside organic content

  • Reported on the engagement that counts: reads and clicks, not just likes

Results:

  • 20,000+ newsletter subscribers. Seven Q3 2026 issues drew 11,299 reads.

  • 5M+ LinkedIn impressions and 1.7M Facebook views in 2025

  • 2.01M sponsored LinkedIn impressions and 24,000+ clicks in Q3 2026

  • #2 in new LinkedIn followers among competitors, behind only Doximity

Previous
Previous

Delta Soy

Next
Next

Critical Edge