All Weather Insulated Panels (AWIP)
Industrial Manufacturing | Social, Paid Ads, Ghostwriting | Client since 2023284,000 impressions in a year, in an industry most people scroll past.
The challenge: AWIP makes insulated metal panels for industrial buyers, an audience that's hard to reach and harder to impress. They needed to get in front of decision makers in their target industries and turn that attention into traffic and leads.
What we did:
Ran an always-on content series across LinkedIn, Facebook, and Instagram
Launched product campaigns for InnovaCELL™ and thermal protection panels
Ghostwrote thought leadership, new hire announcements, and recruiting content
Built social and web reporting dashboards
Results:
284,000 impressions, 233,000 of them on LinkedIn
17,500+ engagements, a 6.2% engagement rate
2,177 new followers, 2,049 of them on LinkedIn
