Baptist Medical Group
Healthcare | Campaign Strategy, Creative, Paid Media, Social, Attribution | Client since 2026The challenge: Baptist Medical Group's own research showed that patients forget Baptist has primary care doctors. People connected the name with hospitals and specialists, not the neighborhood physician who should be their first call. Their focus groups also wanted real providers, not actors.
What we did:
Built "Connected by Care. Right Here." It's a provider-first primary care campaign that photographs real BMG doctors at landmarks in their own communities.
Ran it across 6 regions in Arkansas, Tennessee, and Mississippi, matching the media to each market.
Planned seasonal pushes around allergy season, back to school, year-end benefits, and new year health.
Audited Google Business Profiles across their locations and built attribution tracking.
