Delta Soy
Agriculture | Social Strategy, Content, Community Management | Client since 2023
The challenge: Delta Soy grows natto soybeans in Arkansas, a specialty crop most people have never heard of. They needed a social presence that educated people about it and connected with the farmers who grow it.
What we did:
Built a farmer-first voice: real, relatable, a little witty, a little gritty
Launched "Natto Nuggets," bite-sized education about the crop
Told the people and farm story, from harvest content to spotlights like Evan, their resident natto guru
Managed Facebook and Instagram community engagement
Results:
81,400 impressions
5,177 engagements, a 6.4% engagement rate
We bring creativity and expertise to everything we do.