Delta Soy

Agriculture | Social Strategy, Content, Community Management | Client since 2023

The challenge: Delta Soy grows natto soybeans in Arkansas, a specialty crop most people have never heard of. They needed a social presence that educated people about it and connected with the farmers who grow it.

What we did:

  • Built a farmer-first voice: real, relatable, a little witty, a little gritty

  • Launched "Natto Nuggets," bite-sized education about the crop

  • Told the people and farm story, from harvest content to spotlights like Evan, their resident natto guru

  • Managed Facebook and Instagram community engagement

Results:

  • 81,400 impressions

  • 5,177 engagements, a 6.4% engagement rate

We bring creativity and expertise to everything we do.

Here, creativity meets opportunity.

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